Digital Marketing
Your audience encounters your brand through a variety of digital channels.
We ensure that your message remains consistent regardless of the channel, while taking the principles of various digital environments into account. We use the latest digital marketing tools in your creative campaign. We are constantly furthering our expertise and are among the first to try new digital marketing solutions.
Your website and online services form one of the most important aspects of brand encounters. The brand itself has the best chances of having an impact in these encounters, which happen in your own media.
Digital service design is a core area of expertise at LM Someco. Developed through an effective design process, the idea for a service function is refined into a concept and then made into a mock-up of the service itself. The production of functional online services, launch testing with different target groups, A/B testing, and further development are things our digital service design team work with every day.
When interest in a brand is sparked, the next step in the purchase process is typically looking for additional information through search engines. Exposure and discoverability in Google search results is therefore a critical factor to the success of an online service. This can also be supported by paid advertising.
An increasing percentage of brand encounters occur in digital channels. The brand message should be in line where all materials are concerned, regardless of the channel, whether the encounter takes place through a banner, online video, animation or 3D materials.
Websites and online services
We design websites and services. Developed through an effective design process, the idea for a service function is refined into a concept and then made into a mock-up of the service itself. We produce functional online services, launch testing with different target groups, conduct A/B testing and further develop services.
Digital service design
We design digital services, such as websites, booking services, counters, intra- and extranets, image banks and mobile phone applications (apps).
Digital marketing content
We develop uniform marketing content that promotes the brand experience, such as banners, online videos, animation and 3D materials.
Search engine optimisation
Search engine optimisation ensures discoverability. To ensure this, we look for the keywords customers enter in search engines and optimise the page content to meet this demand.
Google Ads
Advertising is effectively purchased in Google either in continuous cooperation or on a campaign-specific basis. We are a certified Google Partner.
Data, analytics and real-time dashboards
When successful online services and campaigns are measured, business decisions can be made based on data and the impacts of measures taken can be monitored. With just a quick glance, a real-time dashboard will helps you answer the question: How are we doing?
We build measuring models, set-ups for online analytics and data visualisation for the needs of different groups.
Hosting and maintenance
Websites and online services need a sufficient server environment and adequate background systems to function properly. Because online services can be critical to the success of a business, the technical quality of background systems must be correctly dimensioned.
We ensure that the services we provide are given enough server and telecommunications capacity as well as that the service content is backed up and application updates are installed. If necessary, we also take care of name services and URL domain registration — everything you might need.
Keynote speech
We inspire your organisation or event audience to embrace changes to marketing communications and digital possibilities. Our experienced speakers tailor the content of their speech to meet the needs of your event.