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Advertising agency Lahtinen & Mantere Ltd. and communications agency Someco Ltd. have agreed on an acquisition on the 21st of May. The name of the new agency will be LM Someco.
Sam Hansén is CEO for LM Someco, Maarit Niemelä is Executive Vice President and Founder of Someco. Minna Valtari will be Chairman of the Board. The owners of Someco become shareholders of Lahtinen & Mantere Ltd.
LM Someco employs 50 marketing, communications and technology specialists. Both agencies complement naturally each other’s knowledge and overlap in functions barely exist. LM Someco has offices both in Helsinki and in Turku.
“Our most important goal is to help our clients reach better results. To accomplish this, we will need the core knowledge of both agencies to work together. In a world constantly getting more digital, the agency must understand the big picture: how will the brand stay relevant in people’s minds and how will its story stay coherent in every piece of content. When we combine Someco’s deep knowledge of social media and understanding of modern communications with Lahtinen & Mantere’s creative power and technical knowledge, we have an excellent combination,” Sam Hansén says.
Someco has grown in the field of content and communications during the last years. “We understand how to communicate in an influential way in the world of fragmented channels. It is essential to have a culture for continuous measurement and development. Our goal is to strengthen our knowledge by recruiting “, promises Maarit Niemelä.
The clients of Lahtinen & Mantere include Toyota, Lexus, Orkla, Metsä Tissue, Vaasan, Saarioinen, Cloetta and Raisio Oyj. Arabia, Biolan, Metso Oyj, City of Turku and Väylävirasto are among the clients of Someco.
“We have a similar set of values: we always drive the customer’s interest and develop our knowledge by listening to our customers’ needs and observing the operational environment. This is a big step for us all, but the thought of merger has felt very attractive. We are building the new culture and operations eagerly,” says Minna Valtari.
The turnover of Lahtinen & Mantere was 3,1 M euros and of Someco 2 M euros in 2018. The parties have agreed that the terms of acquisition remain private.
LM Someco, CEO Sam Hansén, tel. +358 500 528 073
LM Someco, Chairman of the Board, Minna Valtari, tel. + 358 40 576 3206