{"id":5664,"date":"2023-06-30T13:10:18","date_gmt":"2023-06-30T10:10:18","guid":{"rendered":"https:\/\/lmsomeco.fi\/digital-marketing\/"},"modified":"2023-09-21T10:52:52","modified_gmt":"2023-09-21T07:52:52","slug":"digital-marketing","status":"publish","type":"page","link":"https:\/\/lmsomeco.fi\/en\/digital-marketing\/","title":{"rendered":"Digital Marketing"},"content":{"rendered":"\n<div class=\"wp-block-cover alignfull is-light\" style=\"min-height:75vh;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"1728\" height=\"799\" src=\"https:\/\/lmsomeco.fi\/wp-content\/uploads\/2023\/06\/HERO-digi.svg\" class=\"wp-block-cover__image-background wp-post-image\" alt=\"\" data-object-fit=\"cover\" \/><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div class=\"wp-block-group is-content-justification-center is-layout-flex wp-container-core-group-is-layout-7b773eaf wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"81\" height=\"81\" src=\"https:\/\/lmsomeco.fi\/wp-content\/uploads\/2023\/09\/digimarkkinointi-white.svg\" alt=\"\" class=\"wp-image-7839\" style=\"width:100px;height:undefinedpx\"\/><\/figure>\n\n\n\n<h1 class=\"wp-block-heading has-text-align-center has-white-color has-text-color\">Digital Marketing<\/h1>\n<\/div>\n\n\n\n<p class=\"has-text-align-center has-white-color has-text-color has-lg-font-size\">Your audience encounters your brand through a variety of digital channels.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-white-color has-dark-purple-background-color has-text-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-4c48b175 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-cb24ef77 wp-block-group-is-layout-flex\" style=\"padding-top:clamp(2.5rem, 8vw, 4.5rem);padding-right:var(--wp--preset--spacing--20);padding-bottom:clamp(2.5rem, 8vw, 4.5rem);padding-left:var(--wp--preset--spacing--20)\">\n<p class=\"has-md-font-size\">We ensure that your message remains consistent regardless of the channel, while taking the principles of various digital environments into account. We use the latest digital marketing tools in your creative campaign. We are constantly furthering our expertise and are among the first to try new digital marketing solutions.<\/p>\n\n\n\n<p>Your website and online services form one of the most important aspects of brand encounters. The brand itself has the best chances of having an impact in these encounters, which happen in your own media.<\/p>\n\n\n\n<p>Digital service design is a core area of expertise at LM Someco. Developed through an effective design process, the idea for a service function is refined into a concept and then made into a mock-up of the service itself. The production of functional online services, launch testing with different target groups, A\/B testing, and further development are things our digital service design team work with every day.<\/p>\n\n\n\n<p>When interest in a brand is sparked, the next step in the purchase process is typically looking for additional information through search engines. Exposure and discoverability in Google search results is therefore a critical factor to the success of an online service. This can also be supported by paid advertising.<\/p>\n\n\n\n<p>An increasing percentage of brand encounters occur in digital channels. The brand message should be in line where all materials are concerned, regardless of the channel, whether the encounter takes place through a banner, online video, animation or 3D materials.<\/p>\n<\/div>\n\n\n\n<figure class=\"wp-block-gallery alignfull has-nested-images columns-4 is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"5611\" src=\"https:\/\/lmsomeco.fi\/wp-content\/uploads\/2023\/06\/image-from-rawpixel-id-2311541-original-1024x683.jpg\" alt=\"\" class=\"wp-image-5611\" srcset=\"https:\/\/lmsomeco.fi\/wp-content\/uploads\/2023\/06\/image-from-rawpixel-id-2311541-original-1024x683.jpg 1024w, https:\/\/lmsomeco.fi\/wp-content\/uploads\/2023\/06\/image-from-rawpixel-id-2311541-original-300x200.jpg 300w, https:\/\/lmsomeco.fi\/wp-content\/uploads\/2023\/06\/image-from-rawpixel-id-2311541-original-768x512.jpg 768w, https:\/\/lmsomeco.fi\/wp-content\/uploads\/2023\/06\/image-from-rawpixel-id-2311541-original-1536x1025.jpg 1536w, https:\/\/lmsomeco.fi\/wp-content\/uploads\/2023\/06\/image-from-rawpixel-id-2311541-original.jpg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"667\" data-id=\"5645\" src=\"https:\/\/lmsomeco.fi\/wp-content\/uploads\/2023\/06\/Nayttokuva-2023-6-29-kello-15.20.08.png\" alt=\"\" class=\"wp-image-5645\" srcset=\"https:\/\/lmsomeco.fi\/wp-content\/uploads\/2023\/06\/Nayttokuva-2023-6-29-kello-15.20.08.png 800w, https:\/\/lmsomeco.fi\/wp-content\/uploads\/2023\/06\/Nayttokuva-2023-6-29-kello-15.20.08-300x250.png 300w, https:\/\/lmsomeco.fi\/wp-content\/uploads\/2023\/06\/Nayttokuva-2023-6-29-kello-15.20.08-768x640.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" data-id=\"4718\" src=\"https:\/\/lmsomeco.fi\/wp-content\/uploads\/2023\/06\/Vallila_case_Header-scaled-1.jpg\" alt=\"\" class=\"wp-image-4718\" srcset=\"https:\/\/lmsomeco.fi\/wp-content\/uploads\/2023\/06\/Vallila_case_Header-scaled-1.jpg 1600w, https:\/\/lmsomeco.fi\/wp-content\/uploads\/2023\/06\/Vallila_case_Header-scaled-1-300x169.jpg 300w, https:\/\/lmsomeco.fi\/wp-content\/uploads\/2023\/06\/Vallila_case_Header-scaled-1-1024x576.jpg 1024w, https:\/\/lmsomeco.fi\/wp-content\/uploads\/2023\/06\/Vallila_case_Header-scaled-1-768x432.jpg 768w, https:\/\/lmsomeco.fi\/wp-content\/uploads\/2023\/06\/Vallila_case_Header-scaled-1-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n<\/figure>\n<\/div>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--50)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns alignwide are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-47c06fe3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-xl-font-size\">Websites and online services <\/h2>\n\n\n\n<p>We design websites and services. Developed through an effective design process, the idea for a service function is refined into a concept and then made into a mock-up of the service itself. We produce functional online services, launch testing with different target groups, conduct A\/B testing and further develop services. <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-xl-font-size\">Digital service design<\/h2>\n\n\n\n<p>We design digital services, such as websites, booking services, counters, intra- and extranets, image banks and mobile phone applications (apps).<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--50)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-47c06fe3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/lmsomeco.fi\/wp-content\/uploads\/2023\/06\/Felix_kommunikaatiokonsepti_some_kuva_2-min-1024x1024.gif\" alt=\"\" class=\"wp-image-4785\" style=\"border-radius:20px\" srcset=\"https:\/\/lmsomeco.fi\/wp-content\/uploads\/2023\/06\/Felix_kommunikaatiokonsepti_some_kuva_2-min-1024x1024.gif 1024w, https:\/\/lmsomeco.fi\/wp-content\/uploads\/2023\/06\/Felix_kommunikaatiokonsepti_some_kuva_2-min-300x300.gif 300w, https:\/\/lmsomeco.fi\/wp-content\/uploads\/2023\/06\/Felix_kommunikaatiokonsepti_some_kuva_2-min-150x150.gif 150w, https:\/\/lmsomeco.fi\/wp-content\/uploads\/2023\/06\/Felix_kommunikaatiokonsepti_some_kuva_2-min-768x768.gif 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-xl-font-size\">Digital marketing content<\/h2>\n\n\n\n<p>We develop uniform marketing content that promotes the brand experience, such as banners, online videos, animation and 3D materials. <\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--50)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns alignwide are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-47c06fe3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-xl-font-size\">Search engine optimisation<\/h2>\n\n\n\n<p>Search engine optimisation ensures discoverability. To ensure this, we look for the keywords customers enter in search engines and optimise the page content to meet this demand. <\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-dark-purple-background-color has-background wp-element-button\">Read more<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-xl-font-size\">Google Ads<\/h2>\n\n\n\n<p>Advertising is effectively purchased in Google either in continuous cooperation or on a campaign-specific basis. We are a certified Google Partner.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-dark-purple-background-color has-background wp-element-button\">Read more<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--50)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns alignwide are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-47c06fe3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-xl-font-size\">Data, analytics and real-time dashboards <\/h2>\n\n\n\n<p>When successful online services and campaigns are measured, business decisions can be made based on data and the impacts of measures taken can be monitored. With just a quick glance, a real-time dashboard will helps you answer the question: How are we doing? <\/p>\n\n\n\n<p>We build measuring models, set-ups for online analytics and data visualisation for the needs of different groups.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-dark-purple-background-color has-background wp-element-button\">Read more<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-xl-font-size\">Hosting and maintenance<\/h2>\n\n\n\n<p>Websites and online services need a sufficient server environment and adequate background systems to function properly. Because online services can be critical to the success of a business, the technical quality of background systems must be correctly dimensioned. <\/p>\n\n\n\n<p>We ensure that the services we provide are given enough server and telecommunications capacity as well as that the service content is backed up and application updates are installed. If necessary, we also take care of name services and URL domain registration \u2014 everything you might need. <\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--50)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group has-white-background-color has-background wp-container-content-ab380b80 is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-cf4b6742 wp-block-group-is-layout-flex\" style=\"border-radius:18px;padding-top:clamp(1.5rem, 5vw, 2rem);padding-right:var(--wp--preset--spacing--30);padding-bottom:clamp(1.5rem, 5vw, 2rem);padding-left:var(--wp--preset--spacing--30)\">\n<h2 class=\"wp-block-heading has-xl-font-size\">Keynote speech<\/h2>\n\n\n\n<p class=\"has-text-align-center\">We inspire your organisation or event audience to embrace changes to marketing communications and digital possibilities. Our experienced speakers tailor the content of their speech to meet the needs of your event.<\/p>\n<\/div>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--50)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>We ensure that your message remains consistent regardless of the channel, while taking the principles of various digital environments into account. We use the latest digital marketing tools in your creative campaign. We are constantly furthering our expertise and are among the first to try new digital marketing solutions. Your website and online services form [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5385,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"wp-custom-template-page-blank","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[],"class_list":["post-5664","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":{"dark_title":false,"inbound_product":false,"header_subtitle":"","header_height":"","header_color":"#6940ff","show_related_posts":false,"show_extra_content":false,"show_related_series":false,"downloadable":false,"header_off":false},"_links":{"self":[{"href":"https:\/\/lmsomeco.fi\/en\/wp-json\/wp\/v2\/pages\/5664","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lmsomeco.fi\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/lmsomeco.fi\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/lmsomeco.fi\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lmsomeco.fi\/en\/wp-json\/wp\/v2\/comments?post=5664"}],"version-history":[{"count":0,"href":"https:\/\/lmsomeco.fi\/en\/wp-json\/wp\/v2\/pages\/5664\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lmsomeco.fi\/en\/wp-json\/wp\/v2\/media\/5385"}],"wp:attachment":[{"href":"https:\/\/lmsomeco.fi\/en\/wp-json\/wp\/v2\/media?parent=5664"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lmsomeco.fi\/en\/wp-json\/wp\/v2\/categories?post=5664"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}